Since ancient times, marketing takes place of business. Unless we do marketing of products and services, business does not go ahead. Today’s successful companies and businesses have talented marketing wing. Due to globalization and technology, marketing has been getting new terminologies. Digital Marketing is one of the core and important fundamentals in the sector. Currently, digital marketing is booming. Home businesses, big companies and new start-ups have separate team for digital marketing. Let’s find out how is digital marketing crucial for your business.
What is Digital Marketing?
Digital Marketing means, “The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.”
To put in easy and simple way, the promotion of products and service on all digital platforms in a simple and quick way is digital marketing.
Types of digital marketing
Many people feel that social media and digital marketing is same. However, social media is a part of digital marketing. We can use digital marketing to increase the social media reach. We will have a look at types of digital marketing techniques
Search Engine Optimisation (SEO). We can increase traffic on our website by the use of Search Engine Optimisation.
Pay Per Click (PPC): Pay Per Click is used more in online sales. If we click on any advertisement, then people posting the advertisement get money.
Public Relation (PR): Public Relation is one of the core factor for connecting various medium. Many big companies have separate PR team.
Social Media Marketing (SMM): SMM is important to build and keep relations with customers of our company and business.
Content Marketing: To get traffic from search engine, sales and leads, content marketing is important.
Influencer Marketing: This is a new type in Digital Marketing. Influencer Marketing is vital to connect a specific group of customers.
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